02551nas a2200217   4500008004100000022001400041245009400055210006900149300001200218490000700230520178800237653001202025653001302037653002402050653003202074653003302106653003202139100002202171700002002193856012002213       2025                        eng d  a2300-168200aShaping Migration Discourse: A Text Analysis of Prime Minister Viktor Orbán’s Speeches0 aShaping Migration Discourse A Text Analysis of Prime Minister Vi  a177-1920 v143 a<p>Migration policies have been a highly contested issue in Hungary, with political actors playing a pivotal role in shaping public opinion. This study examines the discourse on migration in the 1,421 English-language speeches of Hungarian Prime Minister Viktor Orbán from January 2014 to December 2023. The research aims to enhance the understanding of migration-related rhetoric in political communication by employing natural language processing and quantitative text analysis techniques. Grounded in a theoretical framework of political discourse and migration narratives, the study explores shifts in the relative frequency and temporal patterns of key migration-related terms. Specifically, it analyses the usage of the terms &lsquo;refugee&rsquo;, &lsquo;immigrant&rsquo;, &lsquo;migrant&rsquo;, &lsquo;migration&rsquo; and &lsquo;immigration&rsquo;, comparing their prevalence in speeches delivered within Hungary and on the international stage. The findings reveal significant shifts in Orbán&rsquo;s migration rhetoric &ndash; notably, a decline in the use of the words refugee and immigrant in favour of migrant (which was not commonly used before). These results provide empirical evidence of discursive changes over time, contributing to a broader understanding of how political leaders strategically adapt their language to influence public perception. By contextualising these linguistic trends within Hungary&rsquo;s sociopolitical landscape and in relation to previous research on political communication, this study offers valuable insights into the evolving role of migration discourse in political rhetoric. The findings also serve as a methodological contribution to the study of political speech analysis through computational text analytics.</p><p>&nbsp;</p>10aHungary10amigrants10amigration discourse10anatural language processing10aPrime Minister Viktor Orbán10aquantitative text analytics1 aRakovics, Zsófia1 aBoda, Zsuzsanna  uhttp://www.ceemr.uw.edu.pl/content/shaping-migration-discourse-text-analysis-prime-minister-viktor-orb-n-s-speeches